Archive for Marketing Budget
Choose The Right Golf Clubs Every Time
Posted by: | CommentsChoose The Right Golf Clubs Every Time
Article by Aiden Connors
Golf is now accepted globally as a popular sport activity. Since it has gone mainstream, it is common to see commercials on TV featuring this beloved sport. I am certain that you have seen some golf clubs that are being advertised in the market, claiming they can help you hit longer and harder than ever before. These new clubs promise to improve your game, but you should beware of these promises. If something is too good to be true, then it most probably is.
Everybody should approach golf clubs with caution at first. Determine if the advertised brand is something you really need. If it is commonly seen in a TV commercial then the company manufacturing it has to have plenty of marketing budget to afford the airtime placements. This translates to more expensive equipment. Is a high price your guarantee of better quality? Not all the time.
A practical option is testing out the golf club before buying. Try to get a feel for the equipment. See if it suits your body type. Is it long enough? Does the grip hug your palms? How do you find the weight? When buying the clubs it is ideal that an experienced player that you trust accompanies you. This way you can be sure that the advice you will be receiving is honest and factual. You need not worry of being misled.
You can also ask your golf friends if you can borrow their clubs. Once you get more comfortable with the brand, you can then seriously consider taking it to the next step and buying for yourself.
When you are about to buy your golf club, make sure you find out more about the brand and model. What is its reputation? How long has it been made? Do experts recommend it? These set of questions can assist you in making a sensible decision. It will provide you with a working framework of how you can intelligently assess your options.
Not all golf clubs are expensive. If they are, then it is up to you if you wish to invest in one or not. If you are still starting to play the sport, then settle for a beginner’s set. These are inexpensive, and will allow you to play the game correctly. Expensive clubs, if used in the proper way, can give better performance. Yet it will not mean anything to a beginner or a non-professional player.
A golf club can range from being a low cost investment to an expensive piece of equipment. The decision on what golf club to buy is dependent on what you value. Remember that you do not always need the high end products. Sometimes you can make do with ordinary ones. Just think wisely and ask around before you do decide to buy golf clubs.
About the Author
Get the best mens golf club sets and golf equipment at http://bestmensgolfclubsets.com
Golf Tour Players and the Major Brands
Posted by: | CommentsAn article by Robert Wilson, Director of Product Development at Giga Golf.
In my years in the golf club business, one question I am continually asked is, “Why do tour players always play golf clubs manufactured by the major brands? If your clubs are so good, why don’t the players on tour use them?” The answer is more complicated than “they are sponsored”.
Many of the best players are under endorsement contracts. These can be very lucrative and sometimes net a player several million dollars a year. However, every player on tour is a commodity.
When players first get their PGA tour card they are offered “Tee up money” to play a specific brand of golf club. It does not matter who you are, if you are in the field you get paid. If you make the cut you make more. If you win the check can be very large.
The goal is to win the “count”. Every week the Darrell Survey publishes how many players played with what product. These figures are then used in the manufacturer’s ad campaigns. Having more drivers in play dramatically increases you chance of grabbing the title.
Of course, tour players would not use the endorsed product if they did not feel they could play well with it. Brand name manufacturers go to great lengths to make sure the player is comfortable with the product. They adjust loft and lie, change the shaft and even customize the head weighting to fit the tour player.
This article is a couple years old, but it illustrates some of the points I am making. In the years since its first post, tee-up compensation has gotten more prevalent and lucrative. It now extends to mini tours and the LPGA.
I do not believe there is anything unethical or illegal about the practice. It is simply a way to advertise and market a product. It is up to the consumer to understand that the reason 46 players on tour are now using the newest generation Titanium driver is in part due to the brand name companies marketing budget.
Tour support is another reason tour players choose their equipment from one of several high profile nationally advertised brands. When a manufacturer decides that tour player endorsement is going to be a part of their marketing plan they must invest in a means to support the players needs.
To start, this includes a “tour van” and support personnel. These vans are well supplied golf club factories. They have the equipment to alter lies, change shafts, grind a bounce or anything else a tour player may require to play his or her best.
Obviously, this dedication to the tour player is costly and adds significantly to the cost of golf equipment. However, a tour player’s support does provide benefits beyond the marketing arena. It makes new product development easier and faster.
Manufacturers that employ tour players have an advantage when they are developing new products. A tour player’s feedback can be an important part of the development process. This is why innovations like moveable weight ports and 460cc drivers are usually introduced by manufacturers with tour staffs. Companies who follow the trends must wait a month or two before the innovations can be made available to their customers.
Both brand name and custom clubs offer golfers benefits. Custom clubs can be made to fit a golfer’s physical measurements and are generally less expensive than brand name clubs. On the other hand, brand name clubs have been successful on tour. This can inspire confidence over the golf ball. If off the rack standard specifications are right for you than brand name clubs may help you play better golf.
The idea is to get out there and play. Do not get too hung up on the equipment you use. A beautiful golf shot does not care where you bought your clubs. If you think custom clubs are right for you Giga Golf would appreciate your business. We strive to provide quality and service.
