‘Surprise’ Articles at Golf Product Review by Experienced Golf Balls

How to Choose Your Golf Clubs

Article by Netty B Handel

If you ever wanted to know how to choose your golf clubs but thought it was impossible, well you are about to get a surprise. After reading this article you will have some guidelines to use and be ready to choose your clubs wisely.

When hitting balls into each hole on a golf course, golfers need to use the fewest strokes possible to emerge as a winner. A top quality set of golf clubs is just as equally important as a player’s skill or ability in becoming successful in this sport. The player who has both these factors will have greater chances of winning a game.

Each golf club is made up of a clubhead and a shaft with grip. Long clubs are used when driving balls at a long distance and short clubs are used for driving balls at a short distance. In an official game, players are only allowed to have fourteen clubs in their bags. Each club in a player’s bag should have been manufactured in accordance with the strict standards outlined in the rules.

During a game, golfers can use any type of club that they deem appropriate for each shot. They are in no way restricted by rules as to what clubs to use per hole. A good quality club coupled with a good hitting technique would definitely give players greater chances of winning.

If you are new to the world of golf, buying a set of clubs can be quite confusing because of the myriad of choices out in the market. Here are some ways to help make this task easier for you:

Get Information

Magazines or golf websites have reviews or articles that will provide comprehensive information on several golf club brands. Reading these reviews or articles will give you an idea on the quality or prices of existing golf clubs in the market. These reviews or articles are often written by experts in golf equipment so you are sure to get credible advice.

Opinions Matter

Ask some of your friends who have already been playing golf as to which brands are the best. They will surely have opinions that will definitely be helpful for you.

Look for demo days

Golf club manufacturers and distributors regularly hold demo days to showcase their products. These companies usually let you inspect their golf clubs allowing you to see advantages and disadvantages of each brand.

Fellow Golfers

Try to find out what other golfers on the course are using by taking a peek inside their bags as they pass you by. But if you’re friendly enough, you can approach them and introduce yourself and ask them what brands they prefer.

About the Author

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Golf: No Surprise, Tiger Woods Is Still Number One

According to the latest poll by Harris Interactive, Tiger Woods is still the Number one most liked athlete in the United States among adults 18 and up.

Bottom line, Tiger Woods is a performance brand. It’s what he does on not off the golf course that matters. It’s the same for all athletic brands. If you win, you will be liked.

Tiger might not win every tournament he is in, but in golf no one ever does so despite what non-golfers might be saying, Tiger really is excelling on the green. The point is consistency, and dogged improvement, which he’s displaying after a very tough year. People who know golf know that Tiger Woods is coming back impressively and much sooner than anyone expected.

The bigger point here is that what matters as a predictor of a sport brand’s ultimate success isn’t the inevitable media uproar it’s the ability of the performance brand to continue to win and to appeal to his customers and fans.

Golf Hospitality

For Tiger Woods, this means appealing to men between the ages of 18-44 who are sports enthusiasts; enjoy golf; and are more forgiving of male indiscretions even if they’re repugnant. It is this group that is the most important to Tiger and his marketing team. And he hasn’t lost them not by a long shot.

Many of the public relations people turn to the standard playbook when a crisis like Tiger’s erupts. They seem to think the old mea culpas to everyone must be given and that from some public relations disasters there is simply no recovery.

Tell that to Kobe Bryant a man not unfamiliar with scandal who has just moved up the polling ladder to share the Number 1 spot with Tiger. Sports brands that continue to win appeal to their Target Markets because of their winning and also because winning keeps them in the spotlight so that there other traits grace under pressure, general likeability get full visibility. By the way, the athletes in the poll who experienced the biggest drops were the ones doing the losing on their field of play.

Again, for Tiger and golf stars in general, winning means being consistent. The golf Target Market, its fans and customers, understands that non-consistency is a key factor in this arduous game and that most lose in this sport because they fail at being consistent. Golf is simply different from all other sports and this will continue to work in Tiger’s favor since his legendary consistency is definitely intact.

John Tantillo is a marketing and branding expert and president of the Marketing Department of America who markets his own services as The Marketing Doctor. He is a frequent contributor to the Fox Forum and the author of a new book “People Buy Brands, Not Companies.”

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