How to Make your Business Card Memorable
Article by Chelsea Nicole
In business, it is important to make an impressive first impression. If you want to generate a lot of sales and profits, you need to channel a positive impression to your prospects in order to encourage them to be one of your loyal patrons. A good way to do that is through the use of unique business cards. A well designed business card can actually go a long way. In fact, this card has been in used for centuries now, and as technology progresses, so is the use and look of business cards.
One popular innovation in business card today is the plastic cards. This unique card actually makes you look more noticeable and memorable. The look and texture of the card alone will help distinguish your cards from the standard paper cards. For instance, inserting a clear plastic business card in the cover or bag of your products is a good way to put your name in front of your customers, which in turn can help build foot traffic to your store and encourage repeat business.
There are actually a lot of options to creating a memorable business card aside from using plastic. This can range from clear plastic cards to custom die cuts, whichever best suit your business and your budget. Here are some of the options you have on how to make your business card unforgettable.
1. Clear PVC. This is one great way to ensure that your cards are kept and valued. PVC certainly command attention. It can be printed full color both in front and the back. You can also cut out text and images if your design asks for it. A smoked effect on the background is also applicable to make your card more striking. A popular trend in the market these days is the layered card, which can make some images pop out in the card.
2. Foil stamping. This is actually done by hot pressing a foil material on to the card. Because people often like to draw attention to their logo, text and design details, foil stamping can help achieve that. It can be applied to a frosted finish to help produce a smooth appearance.
3. Frosted or matte finish. It is important that your card has UV coating to reflect a glossy finish on it. If you add a frosted finish it will make your card more striking with its smoothing effect. If you don’t want to add frosted finish on both sides of the card, you can always go for matte finish on one side. Nonetheless, both these finishes will help boost the life of your card, and reduce the possibility of scratches.
4. Die cut. The standard card dimension is 3.5 x 2 inches. If you want to stand out and break out from the crowd, an excellent choice is creating a die cut card. You can basically have any shape you want which you think best fit your business. For instance, if you sell pizza, you can make business card templates that looks like a piece of pizza, or if you sell golf equipment, you can have a card shaped like a gold ball. There are basically endless options, the choice depends on you.
5. Metallic ink. If you want a shimmery look to your card, use a metallic ink. This type of ink can actually be used as background to add shimmer to your card.
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